Weber, Elke U.; Milliman, Richard A. - In: Management Science 43 (1997) 2, pp. 123-144
situational differences in risk perception. We document that a definition of risk aversion and risk seeking as the preference for … which they made money. As in Experiment 1, differences in choice and in risk perception were systematically related, such … attitudes of a majority of commuters unchanged. Experiment 2, a stockmarket investment task, investigated changes in risk …