Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59
The rapid technology developing of mobile phones and other mobile devices has created a new channel for marketing. The use of short messaging service to access customers through their handheld devices is now popular and making the mobile phone as an ultimate tool for one-to-one marketing. What...