Purpose - The study aims to investigate the time for social media posts and reviews in order to determine the best …

customers through social media, digital advertising, email marketing, and online brochures, enabling the transition from … increasingly use digital marketing to communicate with customers and promote products and services primarily through social media … and services through digital marketing, mainly social media marketing. This paper discusses the transition from …

emerging technology. SMEs in recent times are increasingly leveraging technologies such as social media to enhance their … developing economies are often underexplored in literature in their resolve to leverage social media to improve their performance … and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward …

Social media platforms have created a new industry where both influencers and consumers are empowered. Consumers do not … only consume but also contribute to the content they face on social media. Through their narratives and content, they may … even become social media influencers who have the power to shape the attitudes and behavior of fellow consumers. An …

effective. Currently, social media marketing (SMM) is ubiquitous in organizations, and is seen as a tool to achieve strategic … are loading social media applications into their current customer relationship management (CRM) systems. This study seeks … social media marketing. It also contributes to the development of the literature on SMM, CRM and CKM. …

Development Goals (SDGs) through social media. Studies examine which communication strategy is used by companies in social media … knowledge and essential in achieving a high-performance efficiency level. The ninth article presents the impact of social media … commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to …