Social media adoption by women entrepreneurial small businesses
Year of publication: |
2023
|
---|---|
Authors: | Alhakimi, Wail ; Albashiri, Sumaya |
Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 17.2023, 3/4, p. 158-175
|
Subject: | Benefits and challenges for using social media | Nontechnical factors | Small businesses | Social media adoption | Technical factors | Women entrepreneurship | Social Web | Social web | KMU | SME | Online-Marketing | Internet marketing | Frauen | Women | Unternehmensgründung | Business start-up |
-
Social media in micro-enterprises : exploring adoption in the Indonesian retail sector
Savanid Vatanasakdakul, (2020)
-
Social media adoption : a process-based approach
Toker, Aysegul, (2016)
-
Spita, Maria, (2020)
- More ...
-
The impact of market orientation on innovativeness : evidence from Yemeni SMEs
Alhakimi, Wail, (2020)
-
Social media and the decision-making process : empirical evidence from Yemen
Alhakimi, Wail, (2021)
-
Alhakimi, Wail, (2019)
- More ...