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Search: subject:"SPLIT TESTING"
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Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент
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It's time to close the experimentation gap in advertising : confronting myths surrounding ad testing
Campbell, Colin L.
;
Runge, Julian
;
Bates, Kenneth
; …
- In:
Business horizons
65
(
2022
)
4
,
pp. 437-446
Persistent link: https://www.econbiz.de/10013325843
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2
Running field experiments using Facebook split test
Orazi, Davide C.
;
Johnston, Allen C.
- In:
Journal of business research : JBR
118
(
2020
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012288588
Saved in:
3
ОЦЕНКА ЭФФЕКТИВНОСТИ ИНТЕРНЕТ-РЕКЛАМЫ С ПОМОЩЬЮ СИСТЕМ ВЕБ-АНАЛИТИКИ
ПЕТРОВНА, САВЕЛЬЕВА ИРИНА
; …
- In:
Вестник Южно-Уральского …
8
(
2014
)
3
,
pp. 99-105
В статье рассмотрены основные показатели эффективности интернет-рекламы. Системы веб-аналитики позволяют собирать и анализировать информацию о посетителях...
Persistent link: https://www.econbiz.de/10011247204
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