Running field experiments using Facebook split test
Davide C. Orazi, Allen C. Johnston
| Year of publication: |
2020
|
|---|---|
| Authors: | Orazi, Davide C. ; Johnston, Allen C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 189-198
|
| Subject: | Ecological validity | Experimental research | Facebook | Field study | Online advertising | Split testing | Online-Marketing | Internet marketing | Experiment | Social Web | Social web | Feldforschung | Field research | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288588