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subject:"ewom intention"
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Do incentives in SWOM communication matter? : a positive emotion perspective
Wang, Xiaorong
;
Peng, Lifang
;
Xu, Feng
;
Luo, Xin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011873188
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