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Search: subject:"Sales response"
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Consumer behaviour
7
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7
Market research
6
Marktforschung
6
Advertising effects
5
Preismanagement
5
Pricing strategy
5
Werbewirkung
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4
Sales response
4
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4
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4
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3
MCMC estimation
3
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Marketingmanagement
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Retailing
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Sales response functions (SRF)
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Sales response models
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2
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2
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Markenartikel
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Multi-item promotions
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Price framing
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Sales promotions
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Sales response modeling
2
Sales response modelling
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Verkaufsförderung
2
beer consumption
2
marketing budget models
2
optimal budget allocation
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English
23
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Polasek, Wolfgang
4
Steiner, Winfried J.
3
Drechsler, Salome
2
Natter, Martin
2
Weber, Anett
2
Aschersleben, Philipp
1
Balbas, Alejandro
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Bijmolt, Tammo H.A.
1
Bravo, Mercedes Esteban
1
Chapman, Randall G.
1
Clement, Michel
1
Coulter, Keith S.
1
Croux, Christophe
1
Cunningham, Isabella C. M.
1
Damangir, Sina
1
De Maeyer, Peter
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dong, Xiaojing
1
Du, Rex Yuxing
1
Dutta, Shantanu
1
Frison, Steffi
1
Gedenk, Karen
1
Hibshoosh, Aharon
1
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1
Hu, Ye
1
Janakiraman, Ramkumar
1
Keller, Wiebke
1
Lang, Stefan
1
Leeflang, Peter
1
Leeflang, Peter S.H.
1
Li, Xingbo
1
Mesak, Hani I.
1
Michis, Antonis A.
1
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1
Palda, Kristian S.
1
Pauwels, Koen
1
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Rimini Centre for Economic Analysis (RCEA)
2
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
1
Wirtschaftswissenschaftliche Fakultät, Universität Regensburg
1
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European journal of operational research : EJOR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing Science
2
Working Paper Series / Rimini Centre for Economic Analysis (RCEA)
2
Business Economics Working Papers
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Economics Series / Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS)
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European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of business & economics research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of marketing analytics : JMA
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Journal of media business studies
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Journal of retailing
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OR spectrum : quantitative approaches in management
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Reihe Ökonomie / Economics Series
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ECONIS (ZBW)
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1
Dynamic pricing using flexible heterogeneous
sales
response
models
Aschersleben, Philipp
;
Steiner, Winfried J.
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 29-72
Persistent link: https://www.econbiz.de/10014519153
Saved in:
2
Sales
:
response
model in marketing revisited in the times of uncertainty and global turmoil
Roy, Debasish
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 139-165
Persistent link: https://www.econbiz.de/10012656913
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Retail distribution evaluation in brand-level
sales
response
models
Michis, Antonis A.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 366-378
Persistent link: https://www.econbiz.de/10014374841
Saved in:
5
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
Saved in:
6
Modeling price response from retail sales : an empirical comparison of models with different representations of heterogeneity
Weber, Anett
;
Steiner, Winfried J.
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 843-859
Persistent link: https://www.econbiz.de/10012591533
Saved in:
7
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
8
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
9
Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord
;
Clement, Michel
;
Stehr, Dominik
- In:
Journal of media business studies
16
(
2019
)
4
,
pp. 249-274
Persistent link: https://www.econbiz.de/10012177022
Saved in:
10
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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