Search Results - subject:"Sales."

Evaluating the influence of digital strategy on the interplay between quality certification and sales performance using data science and machine learning algorithms

Niankara, Ibrahim - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-28

and sales performance in the global economy. To this end, treating quality certification endogenously, the study relies on … significantly positive impact on sales performance due to increasing firm's reach, visibility, engagement, conversion, and retention … to positively impact sales performance by enhancing the firm's reputation, trustworthiness, and attractiveness in the …

Persistent link: https://www.econbiz.de/10015072097

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

The faster, the better? : the impact of short delivery times on product returns in online retailing

Masuch, Simon; Landwehr, Jan Rüdiger; Flath, Christoph; … - In: Journal of retailing 100 (2024) 3, pp. 475-485

Persistent link: https://www.econbiz.de/10015065367

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Tareque Rahaman, Md.; Reazuddin … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

This research work examines how consumer behavior and purchasing pattern are affected by recycled cotton-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a lot of attention as environmental sustainability in the...

Persistent link: https://www.econbiz.de/10015072098

Promoting sales of knowledge products on knowledge payment platforms : a large-scale study with a machine learning approach

Zhang, Xi; Jiang, Shan; Wang, Xuyan; Duan, Keran; Xiao, … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-13

around them, we adopted social influence theory to explain sales of such services on paid knowledge-sharing platforms. A … sales of responsiveness (a dimension of interaction quality), and the negative effect on sales of free provider …-driven knowledge contributions. In summary, this study provides a comprehensive framework for antecedent factors of sales of knowledge …

Persistent link: https://www.econbiz.de/10015073865