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A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
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2
The perfect fit : the moderating role of selling cues on hedonic and utilitarian product types
Das, Gopal
;
Mukherjee, Amaradri
;
Smith, Ronn J.
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10011881549
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