The perfect fit : the moderating role of selling cues on hedonic and utilitarian product types
Year of publication: |
June 2018
|
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Authors: | Das, Gopal ; Mukherjee, Amaradri ; Smith, Ronn J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 94.2018, 2, p. 203-216
|
Subject: | Scarcity cue | Popularity cue | Regulatory focus | Perceived risk | Perceived product uniqueness | Purchase intention |
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