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Search: subject:"Search engine"
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Subject
All
Online-Marketing
12,812
Internet marketing
12,810
Social Web
5,884
Social web
5,884
Consumer behaviour
4,574
Konsumentenverhalten
4,574
Werbewirkung
2,121
Advertising effects
2,118
Electronic Commerce
2,107
Online retailing
2,067
Online-Handel
2,067
E-commerce
2,016
Advertising
1,801
Werbung
1,792
Viral marketing
1,751
Virales Marketing
1,750
Suchmaschine
1,730
Search engine
1,708
Beziehungsmarketing
1,588
Relationship marketing
1,587
Brand management
1,586
Markenführung
1,586
Internet
1,329
Marketingmanagement
1,145
Marketing management
1,137
Markenimage
916
Brand image
915
Social media
879
Website
873
social media
846
Marketing
558
Soziales Netzwerk
557
USA
551
United States
549
Social network
498
Digitalisierung
496
Deutschland
484
Digitization
473
Germany
467
Brand
452
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Online availability
All
Undetermined
6,059
Free
2,788
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Article
9,849
Book / Working Paper
4,115
Journal
25
Other
4
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Article in journal
8,326
Aufsatz in Zeitschrift
8,326
Aufsatz im Buch
1,430
Book section
1,430
Graue Literatur
655
Non-commercial literature
655
Working Paper
532
Arbeitspapier
521
Collection of articles of several authors
245
Sammelwerk
245
Hochschulschrift
231
Ratgeber
223
Guidebook
209
Aufsatzsammlung
203
Case study
180
Fallstudie
180
Conference paper
120
Konferenzbeitrag
120
Thesis
117
Lehrbuch
97
Textbook
73
Konferenzschrift
65
Handbook
37
Handbuch
37
Glossar enthalten
33
Glossary included
33
Collection of articles written by one author
26
Sammlung
26
Conference proceedings
19
research-article
14
Amtsdruckschrift
10
Article
10
Government document
10
Interview
9
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7
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7
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6
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5
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5
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English
12,676
German
1,231
Undetermined
63
French
10
Polish
6
Russian
6
Spanish
5
Italian
4
Serbian
3
Swedish
3
Czech
1
Finnish
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
36
Tucker, Catherine
36
Skiera, Bernd
34
Goldfarb, Avi
32
Zimmermann, Klaus F.
30
Law, Chun Hung Roberts
27
Dwivedi, Yogesh Kumar
26
Ghose, Anindya
26
Askitas, Nikos
23
Wilbur, Kenneth C.
23
Edelman, Benjamin
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Pan, Bing
20
Tucker, Catherine E.
19
Chaffey, Dave
18
Kollmann, Tobias
18
Pelsmacker, Patrick de
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Schultz, Carsten D.
17
Smith, Katherine Taken
17
Abou Nabout, Nadia
16
Bergemann, Dirk
16
Okazaki, Shintaro
16
Olbrich, Rainer
16
Rita, Paulo
16
Sayedi, Amin
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Fesenmaier, Daniel R.
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Sapi, Geza
15
Stephen, Andrew T.
15
Tan, Yong
15
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Institution
All
Springer Fachmedien Wiesbaden
74
National Bureau of Economic Research
29
IGI Global
23
Information Resources Management Association
14
OECD
12
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Books on Demand GmbH <Norderstedt>
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Edward Elgar Publishing
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Rheinwerk Verlag
3
Springer International Publishing
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
2
Department of Economics, Oxford University
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
HAL
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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Published in...
All
Journal of business research : JBR
324
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
99
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of hospitality management
90
Tourism management : research, policies, practice
90
Information systems research : ISR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Electronic commerce research
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
68
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Psychology & marketing
59
Business horizons
57
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of marketing
54
Journal of travel and tourism marketing
52
International journal of business information systems : IJBIS
50
Journal of electronic commerce research : JECR
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
13,824
RePEc
73
Other ZBW resources
37
USB Cologne (EcoSocSci)
28
EconStor
22
BASE
9
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13611
E-Mail-Marketing : rechtliche Rahmenbedingungen
Eckhardt, Jens
-
2007
Persistent link: https://www.econbiz.de/10003552032
Saved in:
13612
Datenschutz : was ist beim Online-Marketing zu beachten?
Eckhardt, Jens
-
2007
Persistent link: https://www.econbiz.de/10003552034
Saved in:
13613
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings : Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
13614
Consumer mind-sets and attitudes towards online marketing messages
Sääksjärvi, Maria
;
Pol, Gratiana
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10003560197
Saved in:
13615
Extrinsic and intrinsic motivation in the use of the internet as a tourist information source
Castañeda, J. Alberto
;
Frías, Dolores M.
; …
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10003560211
Saved in:
13616
Innovative products on the internet : the role of trust and perceived risk
Molina-Castillo, Francisco-José
;
López-Nicolas, Carolina
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10003560266
Saved in:
13617
Multi-agent based internet search
Enembreck, Fabrício
;
Barthès, Jean-Paul
- In:
International journal of product lifecycle management : …
2
(
2007
)
2
,
pp. 135-156
Persistent link: https://www.econbiz.de/10003506671
Saved in:
13618
Marktbeherrschende und öffentlich-rechtliche Suchmaschinen
Ott, Stephan
- In:
Kommunikation & Recht : K & R ; Betriebs-Berater für …
10
(
2007
)
7/8
,
pp. 375-380
Persistent link: https://www.econbiz.de/10003513063
Saved in:
13619
Consumer search and pricing behavior in Internet markets
Janssen, Maarten C. W.
;
Moraga-González, José Luis
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 460-483)
.
2007
Persistent link: https://www.econbiz.de/10003514582
Saved in:
13620
Formen und Besonderheiten der Führung von Marken im Internet
Sabel, Tatjana
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 23-40)
.
2007
Persistent link: https://www.econbiz.de/10003530174
Saved in:
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