Innovative products on the internet : the role of trust and perceived risk
Year of publication: |
2007
|
---|---|
Authors: | Molina-Castillo, Francisco-José ; López-Nicolas, Carolina |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 4.2007, 1, p. 53-71
|
Subject: | Electronic Commerce | E-commerce | Innovation | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Website | Vertrauen | Confidence | Schätzung | Estimation |
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