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Search: subject:"Search engine"
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Subject
All
Online-Marketing
12,725
Internet marketing
12,723
Social Web
5,819
Social web
5,819
Consumer behaviour
4,532
Konsumentenverhalten
4,532
Werbewirkung
2,117
Advertising effects
2,114
Electronic Commerce
2,089
Online retailing
2,043
Online-Handel
2,043
E-commerce
1,998
Advertising
1,797
Werbung
1,788
Viral marketing
1,734
Virales Marketing
1,733
Suchmaschine
1,721
Search engine
1,699
Brand management
1,579
Markenführung
1,579
Beziehungsmarketing
1,570
Relationship marketing
1,569
Internet
1,327
Marketingmanagement
1,132
Marketing management
1,124
Markenimage
907
Brand image
906
Website
872
Social media
862
social media
841
Marketing
554
Soziales Netzwerk
553
USA
552
United States
550
Social network
494
Digitalisierung
485
Deutschland
484
Germany
467
Digitization
462
Brand
450
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All
Undetermined
5,994
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2,762
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Article
9,771
Book / Working Paper
4,096
Journal
26
Other
4
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Article in journal
8,251
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8,251
Aufsatz im Buch
1,427
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1,427
Graue Literatur
650
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650
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525
Arbeitspapier
514
Collection of articles of several authors
245
Sammelwerk
245
Hochschulschrift
231
Ratgeber
223
Guidebook
209
Aufsatzsammlung
196
Case study
179
Fallstudie
179
Conference paper
121
Konferenzbeitrag
121
Thesis
117
Lehrbuch
97
Textbook
73
Konferenzschrift
65
Handbook
37
Handbuch
37
Glossar enthalten
33
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33
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26
Sammlung
26
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19
research-article
14
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10
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10
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10
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9
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7
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7
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12,579
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1,232
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63
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10
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6
Russian
6
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5
Italian
4
Serbian
3
Swedish
3
Czech
1
Finnish
1
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1
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Author
All
Kreutzer, Ralf T.
36
Tucker, Catherine
36
Skiera, Bernd
34
Goldfarb, Avi
32
Zimmermann, Klaus F.
30
Law, Chun Hung Roberts
27
Dwivedi, Yogesh Kumar
26
Ghose, Anindya
26
Askitas, Nikos
23
Wilbur, Kenneth C.
23
Edelman, Benjamin
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Pan, Bing
20
Tucker, Catherine E.
19
Chaffey, Dave
18
Kollmann, Tobias
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Schultz, Carsten D.
17
Smith, Katherine Taken
17
Abou Nabout, Nadia
16
Bergemann, Dirk
16
Okazaki, Shintaro
16
Olbrich, Rainer
16
Rita, Paulo
16
Sayedi, Amin
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Fesenmaier, Daniel R.
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Stephen, Andrew T.
15
Tan, Yong
15
Xiang, Zheng
15
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Institution
All
Springer Fachmedien Wiesbaden
74
National Bureau of Economic Research
29
IGI Global
23
Information Resources Management Association
14
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
OECD
9
Books on Demand GmbH <Norderstedt>
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Universität Mannheim
7
MITP Verlags-GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Rheinwerk Verlag
3
Springer International Publishing
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
2
Department of Economics, Oxford University
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
HAL
2
RWTH Aachen
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
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Published in...
All
Journal of business research : JBR
323
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
99
International journal of electronic marketing and retailing : IJEMR
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
87
International journal of hospitality management
87
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Tourism management : research, policies, practice
86
Technological forecasting & social change : an international journal
82
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Electronic commerce research
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Springer eBook Collection
68
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Business horizons
57
Psychology & marketing
57
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of marketing
54
Journal of travel and tourism marketing
52
International journal of business information systems : IJBIS
50
Journal of electronic commerce research : JECR
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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Source
All
ECONIS (ZBW)
13,728
RePEc
73
Other ZBW resources
37
USB Cologne (EcoSocSci)
28
EconStor
22
BASE
9
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13641
Online advertising
Hinz, Markus
- In:
Manual of international marketing
,
(pp. 467-484)
.
2006
Persistent link: https://www.econbiz.de/10003368629
Saved in:
13642
Viral marketing
Rüthnick, Michael
;
Moffett, Robert
- In:
Manual of international marketing
,
(pp. 485-502)
.
2006
Persistent link: https://www.econbiz.de/10003368631
Saved in:
13643
Der Einfluss der Medien auf die Wirkung emotionaler Werbung : wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? ; Ein internationaler Vergleich in zwei Ländern...
Diehl, Sandra
;
Terlutter, Ralf
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
3
,
pp. 155-168
Persistent link: https://www.econbiz.de/10003369181
Saved in:
13644
Persistent price dispersion in online markets
Baye, Michael R.
;
Morgan, John
;
Scholten, Patrick A.
- In:
The new economy and beyond : past, present, and future
,
(pp. 122-143)
.
2006
Persistent link: https://www.econbiz.de/10003370550
Saved in:
13645
Report of the OECD Task Force on Spam : Anti-Spam Toolkit of Recommended Policies and Measures
2006
The OECD has launched an Anti-Spam Toolkit to help governments and industry work together to combat spam. The Anti-Spam Toolkit, its annexes and background papers are available at www.oecd-antispam.org
Persistent link: https://www.econbiz.de/10012443876
Saved in:
13646
Keyword Advertising und Keyword Buying
Hüsch, Moritz
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004076489
Saved in:
13647
Suchmaschinenmarketing : ein Element des strategischen E-Marketing am Beispiel der Tourismusbranche
Schubert, Julia
-
2006
Persistent link: https://www.econbiz.de/10004395421
Saved in:
13648
Erfolgreiches Suchmaschinen-Marketing : Wie Sie bei Google, Yahoo, MSN & Co. ganz nach oben kommen
Greifeneder, Horst
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515181
Saved in:
13649
Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung
Lammenett, Erwin
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515201
Saved in:
13650
Strategisches Affinity-Group-Management : Wettbewerbsvorteile durch ein neues Zielgruppenverständnis
Schertler, Walter
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515219
Saved in:
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