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Search: subject:"Self-congruity theory"
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Self-congruity theory
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
4
Markenführung
4
Personality psychology
4
Persönlichkeitspsychologie
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Big five factors typology
2
Individual personality
2
Nation brand personality
2
Saudi Arabia
2
Social Web
2
Social web
2
The US brand personality
2
self-congruity theory
2
Authentic pride
1
Betriebliche Wertschöpfung
1
Brand
1
Brand loyalty
1
Brand psychological ownership
1
Büro
1
Commercial real estate
1
Consumer judgment
1
Corporate culture
1
Cross-cultural research
1
Cultural contact
1
Cultural identity
1
Cultural quarters
1
Culture
1
Customer engagement
1
Customer integration
1
Ehrenamtliche Arbeit
1
Environmental consciousness
1
Gewerbeimmobilien
1
Global brands
1
Global connectedness
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Article
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research-article
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English
10
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Alwan, Mohammed
2
Ahmad, Muhammad Shakil
1
Andrews MacLelland, Melinda
1
Bazylewich, Martin
1
Bhattacharjee, Debashree Roy
1
Cheah, Jun-Hwa
1
Chen, Annie
1
Fam, Kim Shyan
1
Fernandes, Teresa
1
Foster, Jamye
1
Hill, Sally Rao
1
Hiram Ting
1
Hung, Kuang-Peng
1
Khan, Bilal
1
Kuanr, Abhisek
1
Kumar, Sampath K.
1
Malhotra, Neeru
1
Matos, Manuel Aires de
1
Moharana, Tapas Ranjan
1
Pangarkar, Aniruddha
1
Papadopoulos, Nicolas
1
Papadopoulos, Nicolas G.
1
Patel, Jayesh
1
Peng, Norman
1
Pollitte, Wesley
1
Pradhan, Debasis
1
Rajos-Méndez, José I.
1
Rojas-Méndez, José I.
1
Shah, Syed Asim
1
Shoukat, Muhammad Haroon
1
Thaichon, Park
1
Wilkie, Dean C. H.
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International marketing review
1
Journal of Product & Brand Management
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
9
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1
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Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa
;
Matos, Manuel Aires de
- In:
Journal of service theory and practice
33
(
2023
)
7
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014448152
Saved in:
2
Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Shah, Syed Asim
;
Shoukat, Muhammad Haroon
;
Ahmad, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014566978
Saved in:
3
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
4
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
5
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
6
Perceptual deterrents of the green consumer
Andrews MacLelland, Melinda
;
Foster, Jamye
;
Pollitte, Wesley
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 293-318
Persistent link: https://www.econbiz.de/10013380465
Saved in:
7
Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa
;
Hiram Ting
;
Thaichon, Park
;
Fam, Kim Shyan
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
Saved in:
8
The symbolic consumption of cultural quarters
Hung, Kuang-Peng
;
Chen, Annie
;
Peng, Norman
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10012111325
Saved in:
9
Testing
self-congruity
theory
in the context of nation brand personality
Rajos-Méndez, José I.
;
Papadopoulos, Nicolas G.
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 18-27
Persistent link: https://www.econbiz.de/10010514492
Saved in:
10
Testing
self-congruity
theory
in the context of nation brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas
;
Alwan, …
- In:
Journal of Product & Brand Management
24
(
2015
)
1
,
pp. 18-27
key finding is the confirmation of
self-congruity
theory
. …
Persistent link: https://www.econbiz.de/10014896944
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