Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International Marketing Review 32 (2015) 3/4, pp. 245-278
Purpose – The purpose of this paper is to investigate self-perceived age among Baby Boomers in the UK, Germany, Japan … identifies two distinct international segments of Baby Boomers. Further research needs to delve into the antecedents of self-perceived … age, particularly in the ways in which different life experiences and cultures may impact age identities. Practical …