The self-perceived age of GenX women : prioritising female subjective age identity in marketing
Sharon-Marie Gillooley, Sheilagh Mary Resnick, Tony Woodall and Seamus Allison
| Year of publication: |
2023
|
|---|---|
| Authors: | Gillooley, Sharon-Marie ; Resnick, Sheilagh Mary ; Woodall, Tony ; Allison, Seamus |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 10, p. 2765-2807
|
| Subject: | Framing | Generation X women | Marketing segmentation | Self-perceived age identity | Solicited diary research | Stigma | Weibliche Arbeitskräfte | Women workers | Altersgruppe | Age group | Frauen | Women | Persönlichkeitspsychologie | Personality psychology | Alternde Bevölkerung | Aging population | Weibliche Führungskräfte | Women managers |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448580