Agapito, Dora; Valle, Patrícia; Mendes, Julio - Centro de Investigação sobre Espaços e … - 2012
Marketing has been increasing its focus on the role of the five human senses in consumer behaviour, since research …, and to discuss some preliminary results of an empirical study on the role of human senses in tourist experiences in rural … the importance of the five senses to the intensity of the experience. …