Search Results - subject:"Senses"

The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences

Chung, Kyu-soo; Ryu, Dong Soo; Lee, Seunghwan - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 302-319

Persistent link: https://www.econbiz.de/10011608009

Real earnings management : a threat to auditor comfort?

Commerford, Benjamin P.; Hermanson, Dana R.; Houston, … - In: Auditing : a journal of practice & theory 35 (2016) 4, pp. 39-56

Persistent link: https://www.econbiz.de/10011620199

The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences

Chung, Kyu-soo; Ryu, Dong Soo; Lee, Seunghwan - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 4, pp. 302-319

Purpose The purpose of this paper is to provide meaningful information to sport organizations that have just recently started hosting sporting events in a new market and want to build long-term relationships with that market’s consumers. Design/methodology/approach Using self-administered...

Persistent link: https://www.econbiz.de/10014811690

The effects of sensory stimuli on motorsports spectators

Chung, Kyu-soo; Ryu, Dong Soo; Green, Chris; Kang, Hyun Min - In: International journal of sports marketing & sponsorship 16 (2014/2015) 5, pp. 365-384

Persistent link: https://www.econbiz.de/10011531638

Customer Sense: How the 5 Senses Influence Buying Behaviour

In: Journal of Consumer Marketing 32 (2015) 4, pp. 307-308

Persistent link: https://www.econbiz.de/10014850086

The effects of sensory stimuli on motorsports spectators

Chung, Kyu-soo; Ryu, Dong Soo; Green, B. Christine; … - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 5, pp. 36-55

This study measures the effect of each of the five senses on arousal, satisfaction and intention to revisit a live …

Persistent link: https://www.econbiz.de/10014811867

Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases

Isacsson, Annica; Alakoski, Leena; Bäck, Asta - Volkswirtschaftliche Fakultät, … - 2009

understanding, not only appeal to the visuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch, taste and … of multiple senses enhances the feeling of authenticity and experience. If combined with ration and need, in addition to … Lindstrom and Kotler (2005) our understanding of the world, for the most part, is experienced through multiple senses. Our …

Persistent link: https://www.econbiz.de/10008678280

Reputation mechanism for e-commerce in virtual reality environments

Fang, Hui; Zhang, Jie; Şensoy, Murat; … - In: Electronic commerce research and applications 13 (2014) 6, pp. 409-422

Persistent link: https://www.econbiz.de/10011349113

Sight : the last bastion of the brick and morter retailer to survive?

Nell, Corinne; Wiid, Jan - In: International business and economics research journal 13 (2014) 1, pp. 125-136

Persistent link: https://www.econbiz.de/10010251650

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330