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Search: subject:"Sequel"
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Film
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Film industry
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Filmwirtschaft
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Brand extension
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Markentransfer
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Sequel
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Accessibility-diagnosticity framework
1
Bollywood
1
Box office
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Brand management
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Consumer behaviour
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Film franchise
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Franchising
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Globalisierung
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Globalization
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International marketing
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Internationales Marketing
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Kino
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Markenführung
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Motion picture
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Movie theatre
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Review
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Welt
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World
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brand
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experiment
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extension
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movie
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sequel
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Belvaux, Bertrand
1
Dewani, Prem Prakash
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Filson, Darren
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Havlicek, James H.
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Malhan, Mohit
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Mathur, Sameer
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Mencarelli, Rémi
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Journal for global business advancement : JGBA
1
Journal of business research : JBR
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Journal of cultural economics
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ECONIS (ZBW)
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Prevision model and empirical test of box office results for sequels
Belvaux, Bertrand
;
Mencarelli, Rémi
- In:
Journal of business research : JBR
130
(
2021
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012544762
Saved in:
2
Box office collection of
sequel
movies : exploring brand extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
Saved in:
3
The performance of global film franchises : installment effects and extension decisions
Filson, Darren
;
Havlicek, James H.
- In:
Journal of cultural economics
42
(
2018
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10012007498
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