Owusu‐Frimpong, Nana; Nwankwo, Sonny - In: International Journal of Quality & Reliability Management 29 (2012) 6, pp. 681-698
framework, service‐mindful orientation (SMO), to the analysis of strategic perspectives and philosophical orientations of small … approaches to service‐mindful orientation. Research limitations/implications – The concept of SMO is yet to be fully developed to …