Shetty, Dasharathraj K.; Perule, Nikhil; Rao, Potti … - In: Cogent business & management 9 (2022) 1, pp. 1-17
Assessment of service quality has been widely utilized in the service sector, especially in the banking industry. The … present study aims to understand the influence of service quality on customer loyalty in Indian public sector banks. The … service quality is quantified with the help of a modified SERVQUAL model using dimensions Reliability, Assurance, Tangibles …