Tarantola, Claudia; Vicard, Paola; Ntzoufras, Ioannis - Dipartimento di Scienze Economiche e Aziendali, … - 2012
Mystery shopping is a well known marketing technique used by companies and marketing analysts to measure quality of service, and gather information about products and services. In this article, we analyse data from mystery shopping surveys via Bayesian networks in order to examine and evaluate...