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Search: subject:"Single-item measures"
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Failure of psychometric measures
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Multiple-item measures
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Psychometrics
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Reliability
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Single-item measures
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Validity
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archival data sets
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generalizability
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multiple-item versus single-item measures
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optimal standard measures (OSMs)
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single-item measures
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Bergkvist, Lars
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Kessler, Stacey R.
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Rossiter, John R.
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Shoss, Mindy
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Group & organization management : an international journal
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Archival data sets should not be a secondary (or even last) choice in micro-organizational research
Kessler, Stacey R.
;
Shoss, Mindy
- In:
Group & organization management : an international journal
47
(
2022
)
5
,
pp. 907-919
Persistent link: https://www.econbiz.de/10013396385
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2
Optimal standard measures for marketing
Rossiter, John R.
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 313-326
Persistent link: https://www.econbiz.de/10011709130
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3
Appropriate use of
single-item
measures
is here to stay
Bergkvist, Lars
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 245-255
Persistent link: https://www.econbiz.de/10011312240
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