Appropriate use of single-item measures is here to stay
Year of publication: |
2015
|
---|---|
Authors: | Bergkvist, Lars |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 245-255
|
Subject: | Single-item measures | Multiple-item measures | Psychometrics | Reliability | Validity |
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