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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng
;
Zhang, Xueting
;
Chen, Man
;
Zeng, Wei
;
Cao, Rong
- In:
Journal of business research : JBR
150
(
2022
),
pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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