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Search: subject:"Social marketing"
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Social marketing
1,454
Social Marketing
1,234
Consumer behaviour
283
Konsumentenverhalten
276
Soziomarketing
219
social marketing
198
USA
121
Behavioral economics
120
Marketing
120
Verhaltensökonomik
119
United States
116
Gesundheitsvorsorge
109
Preventive care
105
Werbewirkung
104
Advertising effects
103
Marketingmanagement
89
Corporate social responsibility
87
Marketing management
87
Corporate Social Responsibility
83
Deutschland
78
Germany
71
Health
71
Theory
68
Experiment
64
Theorie
63
Nonprofit-Organisation
59
Australia
57
Social Web
57
Social web
57
Sustainable development
57
Youth
56
Nachhaltige Entwicklung
55
Advertising
54
Eating habit
52
Ernährungsverhalten
52
Jugendliche
51
Australien
49
Feldforschung
46
Social change
46
Field research
45
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Undetermined
663
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352
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Article
1,201
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665
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4
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706
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239
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111
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100
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100
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82
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78
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66
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66
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46
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41
conceptual-paper
32
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31
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31
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26
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21
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19
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viewpoint
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9
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English
1,472
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6
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Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Brennan, Linda
27
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Previte, Josephine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
McHugh, Patricia
11
Schuster, Lisa
11
Wymer, Walter
11
Zainuddin, Nadia
10
Alves, Helena
9
Deshpande, Sameer
9
Kennedy, Ann-Marie
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dibb and Marylyn Carrigan, Sally
8
Dibb, Sally
8
Dimant, Eugen
8
Drennan, Judy
8
Mulcahy, Rory
8
Pang, Bo
8
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Economics Research, World Bank Group
80
World Bank
52
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
43
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
De Gruyter Oldenbourg
2
Herbert von Halem Verlag
2
Institut für Social Marketing <Stuttgart>
2
International Monetary Fund (IMF)
2
Schweizerische Landeskonferenz für Sozialwesen
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
Econ Verlag
1
Economics Department, Queen's University
1
Edward Elgar Publishing
1
Faculdade de Economia, Universidade do Porto
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Monetary Fund
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
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Published in...
All
Journal of Social Marketing
107
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
36
World Bank Other Operational Studies
35
Health marketing quarterly
33
Journal of marketing management : MM
32
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
European Journal of Marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Journal of macromarketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
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Source
All
ECONIS (ZBW)
1,365
RePEc
208
Other ZBW resources
182
USB Cologne (EcoSocSci)
96
EconStor
14
BASE
4
OLC EcoSci
1
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51
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60
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1,870
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51
The
social
marketing
paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
52
Can nudges save lives?
Ōtake, Fumio
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
2
,
pp. 245-268
Persistent link: https://www.econbiz.de/10013273962
Saved in:
53
A
social
marketing
strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
54
Constructing the food waste issue on social media : a discursive
social
marketing
approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
55
Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.
;
Bharati, Tushar
- In:
Health economics
31
(
2022
)
6
,
pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
Saved in:
56
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
57
Increasing vaccination intention in pandemic times : a
social
marketing
perspective
Wassler, Philipp
;
Del Chiappa, Giacomo
;
Nguyen, Thi Hong Hai
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
Saved in:
58
Nudging green preferences : evidence from a laboratory experiment
Permana, Yudistira
;
Sanjaya, Muhammad Ryan
- In:
Journal of international commerce, economics and policy
13
(
2022
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10013370805
Saved in:
59
Social entrepreneurs in service : motivations and types
Samuelsson, Peter
;
Witell, Lars
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 27-40
Persistent link: https://www.econbiz.de/10013542863
Saved in:
60
Can nudging only get you so far? : testing for nudge combination effects
Howley, Peter
;
Ocean, Neel
- In:
European review of agricultural economics
49
(
2022
)
5
,
pp. 1086-1112
Persistent link: https://www.econbiz.de/10013459899
Saved in:
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