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Search: subject:"Social media brand community"
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Brand management
4
Markenführung
4
Social Web
4
Social web
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Beziehungsmarketing
2
Brand image
2
Brand loyalty
2
Consumer behaviour
2
Corporate Social Responsibility
2
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Konsumentenverhalten
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Markenimage
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Markentreue
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Relationship marketing
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social media brand community
2
Brand
1
Charity
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Community evolution
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Consumer sentiment
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Corporate philanthropy
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Fashion
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IS success model
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Internet marketing
1
Markenartikel
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Media industries
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Mediensektor
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Online-Marketing
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Signalling
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Social media brand community
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Wohltätigkeit
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brand experience (BE)
1
brand image (BI)
1
brand loyalty
1
brand loyalty (BL)
1
brand trust (BT)
1
corporate social advocacy
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fashion brands
1
media synchronicity theory
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organisational support
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Chang, Chun-Ming
1
Hao, Junying
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Hsu, Meng-Hsiang
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Huang, Echo
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Kiran, Faiqa
1
Lodhi, Suleman Aziz
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Luo, Gongli
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Ma, He
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Park, Keonyoung
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Asia Pacific journal of marketing and logistics
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of promotion management : innovations in planning and applied research
1
Total quality management & business excellence
1
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ECONIS (ZBW)
4
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Consumers' journey toward brand loyalty using
social
media
brand
community
engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
The impact of corporate philanthropy on the evolution of
social
media
brand
community
: based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
3
Signaling, verification, and identification : the way corporate social advocacy generates brand loyalty on social media
Park, Keonyoung
;
Jiang, Hua
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 439-463
Persistent link: https://www.econbiz.de/10014229023
Saved in:
4
Measuring
social
media
brand
community
success : the roles of media capability and organisational support
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Huang, Echo
;
Yang, …
- In:
Total quality management & business excellence
31
(
2020
)
13
,
pp. 1454-1466
Persistent link: https://www.econbiz.de/10012312237
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