The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Gongli Luo and Junying Hao and He Ma
Year of publication: |
2024
|
---|---|
Authors: | Luo, Gongli ; Hao, Junying ; Ma, He |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 3, p. 533-548
|
Subject: | Community evolution | Consumer behaviour | Consumer sentiment | Corporate philanthropy | Social media brand community | Social Web | Social web | Konsumentenverhalten | Markenführung | Brand management | Wohltätigkeit | Charity | Corporate Social Responsibility | Corporate social responsibility |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Park, Keonyoung, (2023)
-
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu, (2023)
-
Building the charity brand community
Hassay, Derek N., (2009)
- More ...