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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad
;
Senecal, Sylvain
;
Poirier, …
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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