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Search: subject:"Social memory assets"
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Marketing strategy history
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Organizational identity
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Rhetorical history
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Social memory assets
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Specific and schematic narratives
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Strategic marketing
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WWII
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collective memory
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history
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organizational memory studies
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social memory assets
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Vincent, Stephanie
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Volle, Pierre
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Journal of historical research in marketing
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Management & organizational history : MOH
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Rhetorical history and strategic marketing : the example of Starbucks
Volle, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10012880740
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Social
memory
assets
as a defense mechanism : the Onondaga Pottery in World War II
Vincent, Stephanie
- In:
Management & organizational history : MOH
13
(
2018
)
4
,
pp. 352-372
Persistent link: https://www.econbiz.de/10012041946
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