Rhetorical history and strategic marketing : the example of Starbucks
Year of publication: |
2022
|
---|---|
Authors: | Volle, Pierre |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 1, p. 111-129
|
Subject: | Marketing strategy history | Rhetorical history | Social memory assets | Specific and schematic narratives | Strategic marketing |
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