Rhetorical history and strategic marketing : the example of Starbucks
Pierre Volle
| Year of publication: |
2022
|
|---|---|
| Authors: | Volle, Pierre |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 1, p. 111-129
|
| Subject: | Marketing strategy history | Rhetorical history | Social memory assets | Specific and schematic narratives | Strategic marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-08-2021-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880740