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Search: subject:"Social network site (SNS)"
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Journal of international consumer marketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Does parasocial interaction with weight loss vloggers affect compliance? : the role of vlogger characteristics, consumer readiness, and health consciousness
Sakib, Md. Nazmus
;
Zolfagharian, Mohammadali
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132284
Saved in:
2
Segmenting brands'
social
network
site
(
SnS
) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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