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Search: subject:"Social-Media"
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Subject
All
Social Web
20,099
Social web
20,095
Online-Marketing
12,537
Internet marketing
12,446
Consumer behaviour
6,689
Konsumentenverhalten
6,689
Electronic Commerce
3,089
E-commerce
2,939
Viral marketing
2,784
Virales Marketing
2,783
Online retailing
2,568
Online-Handel
2,568
Beziehungsmarketing
2,530
Relationship marketing
2,529
Soziales Netzwerk
2,455
Social network
2,280
Markenführung
2,246
Brand management
2,238
Werbewirkung
2,163
Advertising effects
2,161
Internet
2,100
social media
2,094
Social media
1,965
Advertising
1,838
Werbung
1,836
Web 2.0 technologies
1,733
Web 2.0-Technologien
1,732
Digitalisierung
1,686
Digitization
1,625
Marketingmanagement
1,351
Marketing management
1,338
Markenimage
1,259
Brand image
1,254
Deutschland
1,135
Germany
1,112
Website
1,072
Social Media
1,019
USA
1,013
Digital platform
1,010
United States
1,007
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Online availability
All
Undetermined
11,741
Free
6,422
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Article
20,450
Book / Working Paper
9,063
Journal
27
Other
1
Type of publication (narrower categories)
All
Article in journal
15,723
Aufsatz in Zeitschrift
15,723
Aufsatz im Buch
4,090
Book section
4,090
Graue Literatur
1,538
Non-commercial literature
1,538
Working Paper
1,299
Arbeitspapier
1,166
Hochschulschrift
673
Collection of articles of several authors
624
Sammelwerk
624
Case study
526
Fallstudie
526
Aufsatzsammlung
465
Thesis
376
Ratgeber
287
Guidebook
269
Conference paper
233
Konferenzbeitrag
233
Article
196
Konferenzschrift
157
Lehrbuch
136
Textbook
102
Collection of articles written by one author
73
Sammlung
73
Conference proceedings
71
Handbook
48
Handbuch
48
Dissertation u.a. Prüfungsschriften
42
Glossar enthalten
41
Glossary included
41
Amtsdruckschrift
40
Government document
40
Conference Paper
26
Forschungsbericht
22
Interview
20
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14
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13
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11
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9
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English
25,682
German
3,489
Undetermined
323
French
32
Spanish
20
Polish
15
Russian
9
Italian
6
Swedish
4
Portuguese
3
Serbian
3
Vietnamese
3
Bosnian
1
Czech
1
Croatian
1
Romanian
1
Slovak
1
Turkish
1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
39
Qiu, Liangfei
37
Skiera, Bernd
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
33
Law, Chun Hung Roberts
32
Tucker, Catherine
31
Füller, Johann
30
Bailey, Michael
29
Tan, Yong
29
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Hajli, Nick
27
Kollmann, Tobias
27
Ozuem, Wilson
27
Martínez-López, Francisco J.
26
Kumar, Subodha
25
Pitt, Leyland F.
25
Rita, Paulo
25
Asongu, Simplice
24
Gu, Bin
24
Stieglitz, Stefan
24
Bauer, Hans H.
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Loureiro, Sandra Maria Correia
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Filieri, Raffaele
22
Flavián Blanco, Carlos
22
Vrontis, Demetris
22
Jerath, Kinshuk
21
Kummer, Michael E.
21
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Institution
All
Springer Fachmedien Wiesbaden
141
IGI Global
131
National Bureau of Economic Research
70
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Nomos Verlagsgesellschaft
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
International Telecommunications Society (ITS)
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
World Bank Group
8
epubli GmbH
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
MITP Verlags-GmbH & Co. KG
7
Springer International Publishing
7
Wiley-VCH
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
World Bank
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Published in...
All
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
142
International journal of advertising : the review of marketing communications
140
Journal of management information systems : JMIS
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
International journal of advertising : the quarterly review of marketing communications
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
Journal of marketing
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
79
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of e-business research : an official publication of the Information Resources Management Association
74
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Source
All
ECONIS (ZBW)
28,332
EconStor
377
RePEc
333
USB Cologne (EcoSocSci)
279
Other ZBW resources
208
BASE
12
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29481
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
29482
Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Saved in:
29483
Media for people in cities : a study of community media in the urban context
Lewis, Peter M.
(
ed.
)
-
1984
Persistent link: https://www.econbiz.de/10001384160
Saved in:
29484
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
29485
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
29486
Advertising
Runyon, Kenneth E.
-
1984
-
2nd ed
Persistent link: https://www.econbiz.de/10013502959
Saved in:
29487
Media advertising effects on milk demand : the case of the Buffalo, New York market with an empirical comparison of alternative functional forms of the sales response equation
Kinnucan, Henry W.
-
1983
Persistent link: https://www.econbiz.de/10002218463
Saved in:
29488
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
29489
Communication in the community : an international study on the role of the mass media in seven communities
1982
Persistent link: https://www.econbiz.de/10000328010
Saved in:
29490
Electronic information systems and user contexts : emerging social science issues
Bikson, Tora K.
-
1981
Persistent link: https://www.econbiz.de/10002303743
Saved in:
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