Advertising recall as a measure of advertising effect : 2 papers
| Year of publication: |
1989
|
|---|---|
| Publisher: |
Copenhagen |
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Extent: | III, 48 Bl. : Ill., graph. Darst |
|---|---|
| Series: | Research paper. - Copenhagen : [Copenhagen Business School, Department of Marketing], ISSN 0900-1808, ZDB-ID 2955968-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000778466