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Search: subject:"Social-Media"
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Subject
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Social Web
20,262
Social web
20,259
Online-Marketing
12,621
Internet marketing
12,538
Consumer behaviour
6,791
Konsumentenverhalten
6,769
Electronic Commerce
3,113
E-commerce
2,964
Viral marketing
2,811
Virales Marketing
2,807
Online retailing
2,593
Online-Handel
2,593
Social media
2,571
Relationship marketing
2,556
Beziehungsmarketing
2,551
Soziales Netzwerk
2,467
Social network
2,294
Brand management
2,278
Markenführung
2,269
Werbewirkung
2,176
Advertising effects
2,174
Internet
2,135
social media
2,131
Advertising
1,869
Werbung
1,855
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Digitalisierung
1,711
Digitization
1,648
Marketingmanagement
1,362
Marketing management
1,350
Markenimage
1,272
Brand image
1,269
Deutschland
1,137
Germany
1,114
Website
1,072
Social Media
1,029
Digital platform
1,025
USA
1,022
Digitale Plattform
1,021
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Undetermined
12,594
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6,498
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9,091
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27
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1
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15,893
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4,099
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4,099
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1,548
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1,178
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674
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Sammelwerk
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research-article
529
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526
Fallstudie
526
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471
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376
Ratgeber
287
Guidebook
269
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234
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196
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6
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4
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3
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3
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1
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Author
All
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
40
Qiu, Liangfei
39
Skiera, Bernd
37
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
34
Law, Chun Hung Roberts
33
Tucker, Catherine
33
Füller, Johann
32
Bailey, Michael
29
Tan, Yong
29
Hajli, Nick
28
Stephen, Andrew T.
28
Wirtz, Bernd W.
28
Kollmann, Tobias
27
Ozuem, Wilson
27
Martínez-López, Francisco J.
26
Rita, Paulo
26
Gu, Bin
25
Kumar, Subodha
25
Pitt, Leyland F.
25
Stieglitz, Stefan
25
Asongu, Simplice
24
Loureiro, Sandra Maria Correia
24
Bauer, Hans H.
23
Filieri, Raffaele
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Vrontis, Demetris
23
Wilbur, Kenneth C.
23
Budzinski, Oliver
22
Flavián Blanco, Carlos
22
Jerath, Kinshuk
21
Karjaluoto, Heikki
21
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Institution
All
Springer Fachmedien Wiesbaden
141
IGI Global
130
National Bureau of Economic Research
71
Information Resources Management Association
18
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
OECD
15
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Nomos Verlagsgesellschaft
11
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
International Institute of Social and Economic Sciences
9
Universität Mannheim
9
World Bank Group
9
Edward Elgar Publishing
8
International Telecommunications Society (ITS)
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
Technische Universität Dresden
8
epubli GmbH
8
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Campus Verlag
5
Peter Lang GmbH
5
RWTH Aachen
5
ToKnowPress
5
Agricultural and Applied Economics Association - AAEA
4
London School of Economics (LSE)
4
Redline Verlag
4
TRIPLE-I <2007, Graz>
4
Technische Universität Braunschweig
4
UVK Verlagsgesellschaft mbH
4
World Tourism Organization
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
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Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
CESifo working papers
75
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Source
All
ECONIS (ZBW)
28,539
Other ZBW resources
942
EconStor
378
RePEc
333
USB Cologne (EcoSocSci)
279
BASE
12
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29561
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
Saved in:
29562
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
Internet and network economics : third international …
,
(pp. 155-166)
.
2007
Persistent link: https://www.econbiz.de/10003648667
Saved in:
29563
Cooperative or vindictive : bidding strategies in sponsored search auction
Liang, Li
;
Qi, Qi
- In:
Internet and network economics : third international …
,
(pp. 167-178)
.
2007
Persistent link: https://www.econbiz.de/10003648673
Saved in:
29564
A note on maximizing the spread of influence in social networks
Even-Dar, Eyal
;
Shapira, Asaf
- In:
Internet and network economics : third international …
,
(pp. 281-286)
.
2007
Persistent link: https://www.econbiz.de/10003648811
Saved in:
29565
Competitive influence maximization in social networks
Bharathi, Shishir
;
Kempe, David
;
Salek, Mahyar
- In:
Internet and network economics : third international …
,
(pp. 306-311)
.
2007
Persistent link: https://www.econbiz.de/10003648840
Saved in:
29566
Sponsored search with contexts
Even-Dar, Eyal
;
Kearns, Michael
;
Wortmann, Jennifer
- In:
Internet and network economics : third international …
,
(pp. 312-317)
.
2007
Persistent link: https://www.econbiz.de/10003648846
Saved in:
29567
Capacity constraints and the inevitability of mediators in adword auctions
Singh, Sudhir Kumar
;
Roychowdhury, Vwani P.
;
Gunadhi, …
- In:
Internet and network economics : third international …
,
(pp. 318-325)
.
2007
Persistent link: https://www.econbiz.de/10003648861
Saved in:
29568
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
29569
Adwords auctions with decreasing valuation bids
Goel, Gagan
;
Mehta, Aranyak
- In:
Internet and network economics : third international …
,
(pp. 335-340)
.
2007
Persistent link: https://www.econbiz.de/10003648902
Saved in:
29570
An adaptive sponsored search mechanism ð-gain Truthful in valuation, time, and budget
Gonen, Rica
;
Pavlov, Elan
- In:
Internet and network economics : third international …
,
(pp. 341-346)
.
2007
Persistent link: https://www.econbiz.de/10003648915
Saved in:
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