Competitive influence maximization in social networks
Shishir Bharathi, David Kempe, and Mahyar Salek
| Year of publication: |
2007
|
|---|---|
| Authors: | Bharathi, Shishir ; Kempe, David ; Salek, Mahyar |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 306-311
|
| Subject: | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Spieltheorie | Game theory | Virales Marketing | Viral marketing | Social Web | Social web | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003648840