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subject:"softback"
(32 results)
1
Motive-based taxonomy of professional
softball
fans : a segmentation study
Mumcu, Ceyda
;
Lough, Nancy
;
Coyner, Michelle
- In:
International journal of sport management and marketing …
22
(
2022
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
Saved in:
2
Pro
softball
fan segments : a two-step cluster analysis
Mumcu, Ceyda
;
Lough, Nancy
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 485-504
Persistent link: https://www.econbiz.de/10013370335
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