Zanon, Johanna; Teichmann, Karin - In: International Journal of Culture, Tourism and … 10 (2016) 4, pp. 410-423
Purpose This paper aims to examine how different levels of message appeals, message sources and social norms influence the purchase (i.e. booking) intention of eco-accommodations. Design/methodology/approach The proposed hypothesis was tested using a 2 (message appeal; rational vs emotional) ×...