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Marketing letters : a journal of research in marketing
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Playing with fire : aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
Vanhamme, Joëlle
;
Swaen, Valérie
;
Berens, Guido A. J. M.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 565-578
Persistent link: https://www.econbiz.de/10011399122
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