Playing with fire : aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
Year of publication: |
2015
|
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Authors: | Vanhamme, Joëlle ; Swaen, Valérie ; Berens, Guido A. J. M. ; Janssen, Catherine |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 565-578
|
Subject: | Corporate social responsibility | Allegations | Experimental design | Source independence | Persuasion knowledge | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Experiment |
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