Weeks, Whitney J.; Brannon, Evelyn L.; Ulrich, Pamela V. - In: Journal of Fashion Marketing and Management: An … 2 (1998) 2, pp. 113-124
Female consumers' preferences for shopping via CD/ROM, television or catalogue versus in a specialty store were investigated. Videotaped shopping simulations were viewed by 191 subjects who selected preferred options within each of six forced‐choice pairs. Specialty store was most and...