From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Year of publication: |
July 2018
|
---|---|
Authors: | Calvo-Porral, Cristina ; Lévy Mangin, Jean-Pierre |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 278-284
|
Subject: | Specialty stores | Customer | Cluster analysis | Segmentation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Zielgruppe | Target group |
-
Segmentation of retail customers based on cluster analysis in building successful CRM
Gupta, Gaurav, (2016)
-
The role of shopping mission in retail customer segmentation
Sokol, Ondřej, (2021)
-
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie, (2015)
- More ...
-
Calvo-Porral, Cristina, (2018)
-
What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina, (2013)
-
Calvo-Porral, Cristina, (2018)
- More ...