sporting events. The study evaluates the use of a portfolio of major sport events for place event marketing of Dubai. Both … in Dubai. Findings Dubai hosts a wide array of major international sport events, with many of them recurring annually …. Some of the challenges experienced in supporting such a wide portfolio of major sport events are examined. Research …

-behavioral intention path. It is suggested that only long-term sponsorship of charity sport events would create the event attachment …

-behavioral intention path. It is suggested that only long-term sponsorship of charity sport events would create the event attachment …