Active sport event participants' behavioural intentions : leveraging outcomes for future attendance and visitation
Year of publication: |
2021
|
---|---|
Authors: | Newland, Brianna L. ; Yoo, Joanne Jung-Eun |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 1, p. 32-44
|
Subject: | Active sport events | active sport tourism | behavioural intention | cross-leverage | destination marketing | leverage | Sport | Sports | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Sportpolitik | Sport policy | Tourismus | Tourism |
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