PILLANIA, Rajesh K. - In: Journal of Advanced Research in Organizational Psychology I (2012) 1, pp. 22-22
future. The role and significance of India in the global economy is continuously increasing. Globally, strategic alliances … are increasing and so are in India. This paper studies the Strategic Alliances in the top 100 companies in India. More or … various assets are the three major reasons for strategic alliances in the firms under study. …