Lê Thị Thoan; Vo Thi Ngoc Thuy; Trần Thanh Long - In: Cogent business & management 11 (2024) 1, pp. 1-13
This study investigates the relationship between market competition (MC) and business strategy by analyzing data from … strategies. The research reveals that MC negatively affects the cost-leadership strategy while positively influencing the … differentiation strategy. Grounded in the Theory of Contingency and the Theory of Asymmetric Information, these findings deepen our …