Liao, Hsiu-Li; Liu, Su-Houn; Lin, Chi-Wen - In: Review of Economics & Finance 3 (2013) August, pp. 58-69
involvement on the tour, or lower susceptibility to interpersonal influence. While on traditional tourism website, these two … factors (personal involvement and susceptibility to interpersonal influence) have no significant impact on users' satisfaction … user may response differently. Two kinds of user's personal factors are investigated in this study: Susceptibility to …