Search Results - subject:"Symbolism"

Sexuality and sexual symbolism as processes of gendered identity formation: An autoethnography of an accounting firm

Haynes, Kathryn - In: Accounting, Auditing & Accountability Journal 26 (2013) April, pp. 374-398

Purpose – The aim of this paper is to critically evaluate sexuality and sexual symbolism within the organisational … sexual countercultures, the paper finds that sexual symbolism in this accounting firm entwines gendered power and domination …-seen insight into the organisational symbolism and culture of a small accounting firm, rather than the oft-seen focus on large …

Persistent link: https://www.econbiz.de/10010685395

LEGISLATION OF ETHICS IN THE EARLY YEARS OF THE SECURITIES AND EXCHANGE COMMISSION

Teed, Dan G. - In: Review of Business and Finance Studies 4 (2013) 2, pp. 1-10

Enforcement action by the Securities and Exchange Commission in the years following its formation and prior to the beginning of World War II created reporting sanctions viewed as symbolic by much of corporate America. That is, powerful chief executive officers of many of Americaâ€™s giant...

Persistent link: https://www.econbiz.de/10011205484

The birth of consumer behavior: motivation research in the 1940s and 1950s

Fullerton, Ronald A. - In: Journal of Historical Research in Marketing 5 (2013) 2, pp. 212-222

Purpose – The purpose of this paper is to show how 1940s and 1950s motivation research laid the foundations of present day consumer behavior as a discipline. Design/methodology/approach – This research uses standard historical methodology – heavy reliance upon primary sources, avoidance of...

Persistent link: https://www.econbiz.de/10014873306

Sexuality and sexual symbolism as processes of gendered identity formation

Haynes, Kathryn - In: Accounting, Auditing & Accountability Journal 26 (2013) 3, pp. 374-398

Purpose – The aim of this paper is to critically evaluate sexuality and sexual symbolism within the organisational … sexual countercultures, the paper finds that sexual symbolism in this accounting firm entwines gendered power and domination …‐seen insight into the organisational symbolism and culture of a small accounting firm, rather than the oft‐seen focus on large …

Persistent link: https://www.econbiz.de/10014641416

Nuclear Weapons and National Prestige

O'Neill, Barry - Cowles Foundation for Research in Economics, Yale University - 2006

because it involves the symbolism of power. In some cases when prestige is a factor, one can better demonstrate one’s ability …

Persistent link: https://www.econbiz.de/10005762500

Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach

Lambert, Brice - ESSEC Business School - 2006

The present paper addresses the efficiency of manipulating music in a merchant website, and it:- proposes a review of the literature on ambiance factors in advertising & shopping behaviour, capitalizing on it to:- propose a theoretical framework that enhances our understanding of the web-user...

Persistent link: https://www.econbiz.de/10005057423

Creating brand personality with brand names

Klink, Richard; Athaide, Gerard - In: Marketing Letters 23 (2012) 1, pp. 109-117

Persistent link: https://www.econbiz.de/10010867850

Communicated identities of regional cluster firms

Zamparini, Alessandra; Lurati, Francesco - In: Corporate Communications: An International Journal 17 (2012) 4, pp. 498-513

Purpose – This paper presents the results of exploratory research aimed at understanding how firms operating in regional clusters use the clusters' collective identity in their external communication and combine it with the communication of their individual identity. In particular, the paper...

Persistent link: https://www.econbiz.de/10014691815

Employee as symbol: stereotypical age effects on corporate brand associations

Davies, Gary; Chun, Rosa - In: European Journal of Marketing 46 (2012) 5, pp. 663-683

average age of employees and customers in the branches studied also correlate positively. The symbolism of the employee to the … symbolism to customers of brand elements such as packaging has been researched but, thus far, the symbolism of employees, the …

Persistent link: https://www.econbiz.de/10014722825

The materiality of color : the production, circulation, and application of dyes and pigments, 1400-1800

Feeser, Andrea (contributor) - 2012

Persistent link: https://www.econbiz.de/10009668874