Anderson, Edward G.; Lopez, Jose; Parker, Geoffrey - 2022
Platforms are ubiquitous, and their adoption is on the rise in the business to business (B2B) world. However, economic … examined, it is often assumed that they can be understood using principles developed from the study of business to consumer (B2 … policies. To address this gap, we apply a value creation lens, grounded in theory, that creates a better understanding of the …